Tuesday, November 14, 2017

For the Love Of Apps!

Have you ever looked at your phone to check the time...

then noticed a notification of a breaking news headline...
then tapped on the link and in the story see a map showing exactly where the story took place...
then searched that place up on Wikipedia to read about its history...
then a few Wiki articles later wonder what time it is again?

"Wait, I've been reading for 45 minutes?!"

Yes, we all know the struggle is real. The mobile revolution is upon us. The content on our phones is just so readily available, it is hard to resist the titillating temptation to tap.

The collection of essays, Book: A Futurist's Manifesto, by Hugh McGuire and Brian O'Leary
explores this world we have all stumbled upon or, as in the case of the younger generations, been born into. 

Of particular interest to me is the essay "The Engagement Economy,"by Bobby Gruenewald, co-founder of the Bible App.  Gruenewald tells of his journey to creating a digital version of the Bible. The original format of YouVersion.com created an online version where people could not only read the Bible text but contribute and interact with a variety of web media. The initial launch was unimpressive; however within 3 days of launching the mobile version, 80,000 users had downloaded the app. Tens of millions have downloaded YouVersion since! 
Gruenewald says mingling digital distribution with social interaction was key to the app's success.

7 Reasons I Love My Apps:

1. Social Interaction- I like to engage in conversations with friends, other users, and with the creators of the content.

2. Personalization- I'm able to customize my experiences. The more time I spend customizing, the more likely I am to continue to use the platform.

3. Multi-device, Multi-format- I'm able to easily access the content, anytime and anywhere. 

4. Gamification- Offering rewards and encouragement for regular engagement is a great way to keep my attention! This makes using the app fun regardless of the nature of the content.

5. Community contributionNotes and annotations reflect current knowledge and trends while enriching the context. My own contributions allow me yet another layer of interaction with the text. 

6. Multiple content tools- Whether that means providing different languages or versions, I want a large collection of works and I want to get to them instantly.

7. Personal investment-When I volunteer my time and effort to support and contribute to a particular online community, I become personally invested in its success.

I do love my apps! I personally use YouVersion often to look up particular passages quickly and easily, and every day I receive a notification reminding me to read a daily bible verse. My apps are like books because I hold both my phone and a book close to me when I am reading them. The great thing about our phones though are that unlike books, they are so close to us all the time, and they allow us as readers to become writers and vice versa. So when looking for a successful platform to publish upon, I say go for the apps you love!

Tuesday, October 17, 2017

Writing in the Virtual World

Who can argue that the Internet is not behind the last 25 years of technological change? Beginning in the 1990s, the World Wide Web rapidly expanded and accelerated the speed of information and ideas. This led to a rapid transformation from print to digital, a faster period of change than we've ever seen before in history! In this information age, printed text is no longer the central way we communicate. Everything from our culture, to economics and technologies are now based around the Web. So it should come as no surprise that the book trade and the economics of publishing were affected as well. Many elements involved in the making of a book remain the same whether published digitally or in print, but not all the elements mirror each other through that transition.

Publishers were once the only efficient source of marketing and distribution, but the virtual world has opened up the ways authors can make their work public. While advances in the digital world have been followed by a rise in self publishing, there are definite advantages, and disadvantages, of both traditional print and digital publishing. 
  • Traditional publishers have lots to offer! Traditional publishers offer capital investment in books with the potential for a big audience. Authors benefit from their specialized skill in design, developmental editing, and marketing and their focus on knowing the disciplines, formats, and markets in which you work. Another primary strength of good print publishers are their ability to move books through distribution channels to reach different types of customers, thus the author benefits from the publisher's multiple acquired relationships and expertise in sales. 
  • Anyone can publish and promote their work online! In 2005, the so-called Web 2.0 opened the world of Internet publishing to everyone. Self-publishing can be done at very low cost: an internet connection along with a blog and a social media account is usually all that's required to launch a successful online presence. Authors can use digital platforms and services, such as Amazon's Kindle Direct or Apple's iBooks, to self-publish online and completely bypass traditional publishers, booksellers, and distributors. 

  • Traditional publishing is more selective. In print publishing, there are many different people besides the author involved in selecting which writings get turned into books. Works are selected generally by their potential for market success. Well-known authors usually have no problem getting funded for printing, while lesser known writers or those works geared toward a smaller market have a harder time making it through. 
  • Digital publishing competes with free information. With new Internet and digital technologies, content can be more easily accessed and readily available online. While some argue technology could be liberating and empowering, the idea of free information leads others to argue that those who create are merely providing free content to internet companies and making it harder to make a living getting paid for their work. Newly self-published texts must get to their intended readers to gain a large readership, and the popularity of your service with the subscribers is what determines whether any publication is economically viable. Authors usually have to come up with the money themselves to meet the requirements of vendors and readers. A writer usually pays to distribute in new channels, and big online distributors and booksellers such as Amazon make it expensive to do business with them. To a writer, the challenge is to keep your audience reading, so that the royalties will outweigh the storage charges. 

With all the disadvantages to authors navigating writing in today's world, writers today could find themselves confused or overwhelmed by the publishing industry. Many who have a book idea may hesitate to write thinking of how to "get it out there” first. However, the artist can now be the publisher and go directly to the audience. Take advantage of digital platforms for immediate widespread distribution. Yet don't abandon traditional practices and venues to publish. Use both print and digital media for what each medium does best.


Sources:

The Multifarious Book, Joseph Esposito. The Scholarly Kitchen, 1 Aug. 2017.

Tools for Thought, Howard Rheingold, 1999

Getting the Word Out, edited by Maria Bonn and Mike Furlough

Technology of the Book.com Michael Greer

Greer, The Technology of the Book (mobile text)

Tuesday, September 26, 2017

The Bedlam of Banned Books


I stopped by the library today after the gym to pick up a few DVDs. There in the lobby was a display that read, "Have you read a banned book lately?" Interested enough, I stopped to browse the titles. Amidst the children's books containing war and violence and the middle school books containing sexual content and racism there it was: The Bible. I would have thought that odd, except in one of my graduate school classes we are currently studying the history of the technology of the book. In a recent case study on how the print culture we live in came to be, I have been focusing in on censorship in book history and I came across a very interesting book: A Universal History of the Destruction of Books : From Ancient Sumer to Modern-day Iraq by Fernando Báez. This source not only examines all the ways that books come to be lost, damaged or destroyed, it also gives an overview of major events in the making of books as we have come to know them. The professor in my graduate class describes the book as just one part of a long-term shift from oral to print culture. Consider these revolutionary steps in the development of all that print we rely on today:


  1. Speaking to Writing: If the earliest human ancestor Homo habilis, lived 2.5 million years ago, and Homo sapiens sapiens developed writing a few thousand years ago, that means that less than 1% of humanity’s total existence occurred during written history! After the appearance of writing came the alphabet, a complete transformation of reading/writing, because even the most complex though processes could now be converted into visible signs. By the fifth century in Greece, written culture began to dominate spoken culture, though people still generally read aloud.
  2. Developing Writing Materials: Out of writing came the need for something portable to write on, which first appeared in Sumer (once Mesopotamia, now southern Iraq) made of fragile clay. Then papyrus scrolls became the medium that the first Egyptian documents and books were written on, used since 2000 BCE. Parchment and vellum (both made from animal skins) were then used, and silk and paper making developed in China.
  3. The Book Triumphs: Archaeological discoveries show Christian communities trading rolls of papyrus for the codex, the folded book form we recognize today, because of the low cost of vellum and the portability and durability of the book versus scrolls. Biblical texts of the second century were codices, and by third and fourth centuries almost all written texts were codices.
  4. Prominence and Proliferation of Print: Perhaps the most significant step in the development of printing was Gutenberg's advancement of movable type. This allowed for the reproduction of books at a level unmatched by manuscript copy and allowed for wider spread of ideas and information as books became cheaper and more accessible. Advances during the Industrial Revolution also dramatically increased production speed. The publishing industry flourished worldwide.
  5. New Digital Revolution: In our modern world of computers, smartphones and the Internet, the book is not simply a physical object anymore. Books today can use audiovisual, printed or electronic means to represent language. Readers today have access to a diverse range of texts through a variety of different media.
That's the basic story of how we came to have a print culture. Who knew a book about book destruction could teach so much about book history? But as Baez points out, ever since there has been production of texts, there have been attempts to control them, everything from removal of certain titles from library shelves, to purposeful and strategic human destruction of books, libraries and national repositories.

His ideas as to why books are purposely destroyed are important to understanding the concept of censorship. According to Baez, books are not destroyed  because they are hated as physical objects, but rather as an attempt to “facilitate control of an individual or a society.”  Texts are destroyed by those resolute in their own absolute worldview, so that when something or someone does not conform to that point of view, official censorship occurs because any difference of opinion is considered rebellion. This begins to explain the causes, justifications and objectives of censorship: to intimidate, diminish, and ultimately erase resistance.

With that in mind, we can see why something as ordinary today as an English Bible was seen as a threat to the established order and resulted in brutal censorship. Christianity itself quickly grew from a sect of rebels into an organized religion less tolerant of divergent viewpoints. As the power and authority of the Catholic Church became established throughout the Middle Ages, church leaders detected in others' literature and philosophy the source of numerous heresies, and if they could not tolerate an author's ideas they destroyed his books as a means to combat heresy. Many "members of any sect unwilling to accept the authority of the church” were burned along with their books. Voices like that of William Tyndale emerged to confront Catholic hypocrisy and encourage open reading of the Bible, which at that time was read only in Latin and limited to the clergy. Due to the threat of persecution, Tyndale worked from Germany while much of his printed translation works were smuggled into England, though sometimes intercepted and burned. Like many other authors and publishers of books considered to be heretical, Tyndale was ultimately sentenced to death for his work. In October 1536, Tyndale was tied to the stake, strangled by hanging, then burned. His legacy endures as a martyr for being one of the first to translate the Bible into English from its original languages.

It's no wonder we have come to live in a world surrounded by texts. Seeing that Bible on the banned book shelf to me proves the lasting effectiveness of printed ideas despite repeated attempts to censor them. Look at the continued popularity of the Bible as a product of mass-produced print culture today. The last I checked, it's still on the bestseller list. 



Source:
Báez, Fernando. A Universal History of the Destruction of Books : From Ancient Sumer to Modern-day Iraq. New York: Atlas & Co., 2008. Print.

Tuesday, September 5, 2017

Rethinking Reading





Most of us are aware that people in general don't read as many books as they used to. With digital technology taking over the world, most of us prefer the screen as our chosen platform  over the page these days. This has many of the older generation, and academics in particular, wondering if we are losing the ability to read altogether, replacing the deep reading associated with books with simply browsing through media links. But I wonder, have you ever stopped to think just how much we have to read these days? 




When you first wake up, what is the first think you do? Most of us grab our phone and start replying to texts, checking Facebook and emails and reading the trending headlines. As we go about our day, we are constantly reading the apps on our phone, reading advertisements, forms, packaging, instructions, signs, billboards, the lists goes on and on. We use our laptops and computers. We are reading on TV screens and tablets. We read in the store, at the office, and in the gym. I think reading has become so second nature to us that we really don't realize how much reading we do on a daily basis. We may not be going to the library, but very few of us can go a day without reading in the virtual world.